XTechnical Prospects is now DirectMed Imaging. Double the expertise, one comprehensive brand.

We’ve Rebranded. DirectMed Imaging is Now Official.

Nov 27, 2023 | News

DirectMed Parts & Services Rebrands as DirectMed Imaging Debuts New Visual Identity and Brand Platform at Radiological Society of North America (RSNA) tradeshow

DirectMed Imaging Unifies Subsidiaries Under One Brand Identity to Better Reflect its Comprehensive Group of Offerings

November 27, 2023 09:00 AM Eastern Standard Time

CHICAGO–(BUSINESS WIRE)–DirectMed Imaging, the premier supplier of aftermarket medical imaging parts, systems, and training, today unveiled its new branding aimed to better communicate the company’s expansive and growing set of capabilities. The rebrand includes a new logo, visual identity, and inspiring brand concept, “Comprehensive Made Simple.

“We know hospitals and imaging centers can’t waste time when their teams need parts or support”


DirectMed Imaging has unified its subsidiaries, LBN Medical, ScanMed, and Technical Prospects, by updating these companies’ logos and branding to match its new brand identity. The rebranding reflects DirectMed Imaging’s dedication to bringing hospitals, imaging centers, and independent service organizations the unmatched benefits of a simple, comprehensive source to keep their critical medical imaging equipment up and running.

Over the past four years, we have had the privilege to combine four outstanding companies, expand our offerings, and transform into a more comprehensive supplier,” said Brad de Koning, DirectMed Imaging CEO. “The DirectMed companies together form a powerful partnership that provides immediate, expansive, and dependable solutions to the medical imaging community. When suppliers need parts and expertise, it’s important that they understand our wide-ranging offerings so they can find us, move quickly, and keep their systems running.

We know hospitals and imaging centers can’t waste time when their teams need parts or support,” said Tanner LoRusso, vice president of sales for DirectMed Imaging. “Each component of this rebrand was done for our customers. We want to give them simple, comprehensive solutions so they can get their systems up and running with the least amount of downtime. Figuring out which company is which and how they’re related shouldn’t contribute to their timelines.”

The new DirectMed Imaging brand will be on full display at the RSNA tradeshow at booth 4714, McCormick Place, Chicago.

About DirectMed Imaging

DirectMed Imaging is a leading aftermarket diagnostic imaging parts, systems, and service provider. With over 100,000 parts in stock, the company repairs, supports, and sells GE, Siemens, Philips, and Canon/Toshiba MRI and CT parts to healthcare networks, imaging centers, and independent service organizations (“ISOs”) around the world. DirectMed also owns LBN Medical ApS, based in Aalborg, Denmark, a leading reseller of aftermarket medical imaging equipment and parts to customers around the world; ScanMed, LLC, a leader in MRI coil design, manufacture, and repair; and Technical Prospects, a leading provider of parts, training, and support for medical imaging equipment. For more information, visit DirectMedImaging.com.


DirectMed Imaging Contact:
Kurtis Waddell
Growth Marketing Manager
kwaddell @ directmedimaging.com

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New DirectMed Imaging Logo

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