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DirectMed Parts & Service Acquires LBN Medical

Feb 7, 2022 | News

What Customers Can Expect from DirectMed & LBN Partnership. 

UPDATE. April 2022

Training Days & New Inventory. Our Denmark-based spare parts team has finalized training on DirectMed’s processes and procedures.

  • We searched LBN part requests from the past year to match their future inventory with customers’ needs. Over 1,000 SKUs are shipping into LBNs Inventory.

    Senior team members visited Denmark multiple times in 2022 to train and prep parts for delivery to EU.

  • DirectMed will continue to be focused on North & South America. Clients around the rest of the world will be transitioned to the LBN parts team by the end of April. Account reps will be talking with you directly.


Speed and more access to parts. Plus, expanded inventory of full systems.

We are combining talented teams to expand international reach, distribution, and speed of deliveries. The business units will remain independent with expanded distribution.

Clients get more part access and improved international lead times. Quality Assurance is top priority with both labs being ISO compliant. Now DirectMeds 60,000 part inventory will have priority parts located in the EU and US.

DirectMed focus:

  • MRI Parts
  • CT Parts
  • MRI Coils
  • MRI Coil and Part Repairs

LBN Medical focus:

  • Full Imaging Systems
  • MRI & CT Parts
  • C-Arms
  • CR’s Mammography Systems
  • Cath Lab
  • Rad Room Ultrasounds.


Official Press Release:


Purchase Establishes European Distribution for MRI and CT Parts

DirectMed Parts & Service (“DirectMed”) announced today that it has acquired LBN Medical (“LBN” or the “Company”). Terms of the transaction were not disclosed.

Headquartered in Aalborg, Denmark, LBN is a leading reseller of aftermarket diagnostic imaging equipment to customers around the world. LBN sells complete systems and parts covering more than fifteen brands, including major OEMs such as Canon, GE, Hologic, Siemens, and Philips. The Company was founded in 2003 by CEO Lars Braun Nielsen and has since grown to more than 50 employees at facilities in Denmark and Egypt.

Lars Braun Nielsen, CEO and Founder of LBN, stated, “Brad and the DirectMed team have outlined their mission to extend the life of medical imaging equipment to improve access, reduce waste, and lower healthcare costs. We are thrilled to be a part of this endeavor, and to work with the DirectMed team and NMS to accelerate our growth. The partnership with DirectMed provides LBN with tremendous resources to provide an even higher level of service and expertise to our customers, including a greater breadth and depth of parts and technical support.”

“We have known LBN Medical for several years and believe they are the logical company to help DirectMed expand our parts business outside of North America. Their distribution team – which speaks 21 different languages, with sales history in over 60 countries, and employs experts across seven modalities – is the perfect complement to our business,” said Brad de Koning, DirectMed’s President & CEO. “Acquiring LBN Medical begins an exciting new chapter for DirectMed, with the addition of system sales to our customer base, and for LBN Medical, who will now stock and have access to over 10,000 unique part numbers to support theirs.”

“Providers around the world are looking for cost-effective solutions to acquire and maintain equipment as they continue to grow their practice. The combination of DirectMed and LBN supports that exact need in the marketplace,” said Tanner LoRusso, V.P. of Sales at DirectMed. “Moreover, we can now supply our North America customers with complete diagnostic imaging solutions, with ready to ship ultrasound, mammography, X-ray, MRI, and CT machines.”

About DirectMed:

DirectMed Parts & Service is the largest independent diagnostic imaging parts supplier specializing in MRI and CT machines with over 60,000 parts in stock. An ISO 13485 certified company, DirectMed repairs, supports and sells GE, Siemens, and Philips parts to healthcare networks, imaging centers and independent service organizations (“ISOs”) around the world. For additional information on DirectMed, please visit the firm’s website at https://directmedparts.com.

About LBN:

LBN Medical is a leading reseller of aftermarket medical imaging equipment to customers around the world. LBN sells equipment and parts covering more than fifteen brands, including major OEMs such as Canon, GE, Siemens, and Philips. The Company was founded in 2003 by CEO Lars Braun Nielsen, and has since grown to an organization of more than 50 associates at facilities in Denmark and Egypt. For additional information on LBN, please visit the firm’s website at https://LBNmedical.com.

Official PR Release


About LBN Video:

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