DirectMed Imaging Unifies With Technical Prospects to Become One Company and One Brand
After Months Of Collaboration, Two Companies Combine
To Provide A Powerful Resource For Medical Imaging Professionals
SAN DIEGO, February 5, 2024 – DirectMed Imaging, the premier supplier of aftermarket medical imaging parts, systems, and training, today announces, Technical Prospects, the company it acquired in August of 2023, will now fully join forces under the DirectMed Imaging name. By unifying the two companies, customers will benefit from a single contact for all GE, Siemens and Philips parts, expanded technical expertise, more parts and inventory locations, as well as enhanced training and support.
Streamlining both companies’ offerings and combined expertise under one brand and one team exemplifies DirectMed Imaging’s commitment to the urgent needs of hospitals, imaging centers, and independent service organizations.
“After months of integration work, we can now become one team, operating under DirectMed Imaging as one brand, and working for the same company,” said Brad de Koning, DirectMed Imaging CEO. “As one team we will work daily to fulfill our vision of becoming the most trusted resource in aftermarket diagnostic imaging equipment.”
“We share the commitment of our customers to keep diagnostic imaging machines up and running as quickly and efficiently as possible to meet patients’ needs,” said Tanner LoRusso, vice president of sales for DirectMed Imaging. “Hospitals and service organizations cannot waste time when their engineers need parts or support. With both companies formally working as one team, we can deliver our clients a more powerful resource to meet their critical timelines.”
In November of 2023, DirectMed Imaging unveiled a new brand platform including a new logo, visual identity, and inspiring brand concept, Comprehensive Made Simple. The rebrand aimed to better communicate the company’s expansive and growing capabilities. DirectMed Imaging, also owns subsidiaries, LBN Medical and ScanMed and also updated these companies’ logos and branding to match its new brand identity.
About DirectMed Imaging
DirectMed Imaging is a leading aftermarket diagnostic imaging parts, systems, and service provider. With over 100,000 parts in stock, the company repairs, supports, and sells GE, Siemens, Philips, and Canon/Toshiba MRI, CT, and X-ray parts to healthcare networks, imaging centers, and independent service organizations (“ISOs”) around the world. DirectMed also owns LBN Medical ApS, based in Aalborg, Denmark, a leading reseller of aftermarket medical imaging equipment and parts to customers around the world; and ScanMed, LLC, a leader in MRI coil design, manufacture, and repair. For more information, visit DirectMedImaging.com.
DirectMed Imaging Contact:
Growth Marketing Manager
Press Release: Business Wire Link